WHY ALEMBIC CREATIVE

What sets Alembic Creative apart is a rare combination of strategic creativity, storytelling instinct, and direct access to the heartbeat of the global luxury travel world.

While now focused on consultancy, founder Lee Cobaj remains one of the industry’s most respected travel journalists, contributing regularly to publications such as Condé Nast Traveller, The Telegraph, Robb Report, and National Geographic Traveller. This ongoing editorial work means she maintains unparalleled, first-hand insight into how the world’s top hotel brands evolve — and how they’re perceived by the media. Quite simply, no other luxury travel consultancy offers this level of up-to-the-minute perspective.

Previous clients include Hyatt, Alila, Andaz, St Regis Hotels & Resorts, Galaxy Entertainment Group, the Hong Kong Tourism Board, and more.