WHY ALEMBIC CREATIVE
Though primarily working in consultancy, Lee's standing as one of the industry's leading luxury travel journalists means she continues to gain exceptional access to the world's most impressive new hotels and resorts. Simply put, no other luxury-travel consultant can compete with their first-hand, up-to-the-minute knowledge of how every notable hotel brand in the world caters to their customers.
Anchored in storytelling and with an innate understanding of what generates positive PR and press coverage, her creative approach also pinpoints what makes - or could make - every property special. Alembic’s far-reaching service runs from conceiving new standout concepts, to honing branding, to developing creative copy strategies and advising on media tactics to ensure attention from the most appropriate titles.