ALEMBIC CREATIVE

Alembic Creative was founded in Hong Kong by Lee Cobaj, a travel writer turned luxury-travel expert. Lee heads up a crack international team of storytelling sleuths who provides creative strategies, original concepts and storytelling opportunities to luxury hotels — large and small — tourist boards, tour operators, spas and more.

Though primarily working in consulting now, Lee continues to contribute to many of the world’s top titles, including Conde Nast Traveller, National Geographic Traveller, Robb Report, Departures, The Telegraph and The Times. A recognised as an expert in her field, Lee has exceptional access to the world’s most lauded hotels, the hottest up and coming destinations and novel experiences that few can match.

The Alembic brand name is a play on the alchemist’s quest to turn base metals into gold. In the same vein, Alembic will take your luxury travel brand and transform it from the ordinary into the sublime.

SERVICES

Whether we’re working with an international hotel group, a boutique property or an established spa, Alembic Creative understands that each client comes with a unique set of demands and takes a flexible approach to ensuring we meet your needs.
Our services can be provided on a project basis or a retainer.